Meebo vs. Trillian

February 28, 2006

Having used both recently, I can’t get over the fact that Trillian is still a far better product than Meebo. Can some of its fans please drop by and fill me in on Meebo? what exactly the draw is with Meebo? And what is Trillian’s deal, are they happy selling upgrades, or is there a bigger plan in here somewhere?

Search CPMs

February 28, 2006

I’m not sure I understand John’s comment fully about the ratios, but there is definitely a point to be made about the high search CPMs.

The search engines, their SEM counterparts, and the analysts with $600 price targets would like you to believe that search, as an advertising vehicle, will ultimately take big branding dollars from other mediums, but I just don’t see it.

These CPMs are way too high for the value you get from a branding perspective. Why would a rational media buyer pay $50 for some text links that will show up next to a half dozen competing products? It just doesn’t make sense.

This Craigslist suit should be very entertaining.

WSJ meet WSJ.com

February 23, 2006

So Dow Jones finally realigns.  As Paul points out over at Infectious Greed this is one of the developments that makes you think those Careerbuilder commercials have more than a little truth to them.

Either way, as a subscriber to both the print and online versions it got me thinking about my regular interactions with the WSJ.

I use my 15 minute commute as a way to scan the print publication for articles of interest.  These articles then become the things I seek out at wsj.com when I log in.  This tells me three things:

1. I have a short commute
2. The print version is actually easier to scan for articles than the online version, otherwise I would read the articles of the print version and scan the online version later.  This is completely backwards.
3. Personalization.  The Online Journal needs to personalize the experience to a far great extent than it currently is.

Here’s an idea.

Findory needs to hook up with these guys to personalize the entire layout of the WSJ.com  WSj could pay Findory for service or Findory could give it to them and other online pubs while building their RSS mashups on the backend. They benefit from getting access to the data at publisher sites which helps them to better deliver their personalized news service which in turns drives traffic back to Findory.com.

Oh nevermind.  This makes too much sense for the soon to be extint newspapers its much more fun to gripe about Google News.  Which brings us right back to those CareerBuilder commercials.

says David Verklin. OK, we get it. Incorporating search into a component of ad campaigns is something that AOL starterd way back in their AOL keyword days. We get that too.
What isn’t yet clear to me is what this is going to mean to advertisers at the end of the day. Asking users to type in “pontiac” at google is smart except that Mazda can buy the same keywords. So until advertisers wrestle control of their own trademarks back from the search engines a lot of their efforts to drive traffic are going to help their competitors….and of course, Google. At some point an industry group is going to join the legal battle on the trademark front or create an Advertisement portal of some kind to create some protections for advertisers.

Wizzbox loves Slingbox

February 23, 2006

My apologies for commenting in the third person.

The guys at Sling Media deserve major kudos for their Sling Box. It is a fantastic device and as long as they don’t go Tivo on us they are going to be a big part of the digital landscape for a long time.

The Performics 50 was published yesterday. As a marketing tool this probably is worth the effort, but I’m just not sure that you can draw any meaningful conclusions about search in general from this report.

About the only interesting takeaway is that when Google churns out a new poilicy it has wide ramifications for advertisers as Performics so eloquently put it:

In Q3, we reported on the shrinking segment of “Pure First Place” keywords and how
that might be a reflection of changes in policy regarding trademarked terms or affiliate
bidding. In Q4, we see price pressure coming not just from the top of the range –
typically attributed to increases in competition – but also from the bottom, likely due to a
significant shift in how bids are addressed on Google.
With paid search still being a youthful industry, these sorts of abrupt changes are going
to happen while the business sorts itself out. In order to respond to this kind of dynamic
marketplace, marketers need to be flexible with their programs, their expectations and, in
some cases, their budgets.

If I’m reading this right what they are saying to advertisers is “you need us (and probably more money) to help you navigate times when Google’s needs a quick lift in revenue, otherwise you may end up like FTD or Blue Nile.”