WSJ meet WSJ.com

February 23, 2006

So Dow Jones finally realigns.  As Paul points out over at Infectious Greed this is one of the developments that makes you think those Careerbuilder commercials have more than a little truth to them.

Either way, as a subscriber to both the print and online versions it got me thinking about my regular interactions with the WSJ.

I use my 15 minute commute as a way to scan the print publication for articles of interest.  These articles then become the things I seek out at wsj.com when I log in.  This tells me three things:

1. I have a short commute
2. The print version is actually easier to scan for articles than the online version, otherwise I would read the articles of the print version and scan the online version later.  This is completely backwards.
3. Personalization.  The Online Journal needs to personalize the experience to a far great extent than it currently is.

Here’s an idea.

Findory needs to hook up with these guys to personalize the entire layout of the WSJ.com  WSj could pay Findory for service or Findory could give it to them and other online pubs while building their RSS mashups on the backend. They benefit from getting access to the data at publisher sites which helps them to better deliver their personalized news service which in turns drives traffic back to Findory.com.

Oh nevermind.  This makes too much sense for the soon to be extint newspapers its much more fun to gripe about Google News.  Which brings us right back to those CareerBuilder commercials.