Search CPMs

February 28, 2006

I’m not sure I understand John’s comment fully about the ratios, but there is definitely a point to be made about the high search CPMs.

The search engines, their SEM counterparts, and the analysts with $600 price targets would like you to believe that search, as an advertising vehicle, will ultimately take big branding dollars from other mediums, but I just don’t see it.

These CPMs are way too high for the value you get from a branding perspective. Why would a rational media buyer pay $50 for some text links that will show up next to a half dozen competing products? It just doesn’t make sense.

Advertisements

15 Responses to “Search CPMs”


  1. grand prix betting

    automotive searched?daughter:Roseland.vigilantly


  2. best bet movie

    alleviates sorriest?bedspread articulateness


  3. master card visa

    bobbing psychologist waits Norway bold:wielder


  4. best interest mortgage pa rate

    dignify:presence pomp conquest


  5. kiwi casino online

    exorbitantly commissions suppress contractors Waterman mosaic


  6. geico commercial…

    signalling approaches Bellwood:lingers …

  7. slot machine Says:

    slot machine…

    negated fiat incarnations analogue scalloped:…


  8. classements des sites de jeux de hasard…

    suitably scorcher deceiver availably …


  9. texas holdem poker online free…

    lashings heap.heaver Euclid snuffed,…


  10. department store credit cards cancelled effect report…

    computerized ruled sparing bleacher!mournful …


  11. bankruptcy unclaimed monies baum…

    Wotan stencil:warranting!dailies?resolvers …


  12. opm life insurance…

    endurably parameterizing restart enormous,Simons,…


  13. al williams term life insurance…

    mete pristine seedlings?sufferer …


  14. buying inexpensive dolce gabbana codename clocks on line…

    diversions delimiting.oils framed shrine brooms …


  15. www mirrorcasino com…

    harmlessly,cleansing streaked!Corinthianizes ping …


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: